In late 2011, Endeca, now part of Oracle, questioned e-Commerce experts from major store, travel, and customer production companies to gain ideas and understand what ideas and styles are key places of focus for 2012.
At a advanced level, the study reveals that on the internet stores are conquering the economic difficulties confronted this year by concentrating on their customers, building Web sites around them, making an investment intensely in the customer experience, and ensuring new places for interesting customers and growing the business's base. Projects such as mobile that were a blip on the mouth in past years have taken center level and are now strong budget dollars. This substances a key disappointment on the internet stores face: the incorporation of several systems, few of which were built for today's current progressed use cases. Small businesses are expanded slim to balance back-end difficulties while sprint to provide interesting, constant user encounters that catch more mind share and pockets share—the key investment area for 2012.
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